They may not be everyone's cup of tea but reality tv shows offer good positions nonetheless.
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The 2010 series of Celebrity Big Brother kicks off on the 3rd January and we though we'd take a look at the betting to see if we can unearth some early value. With the contestants not being finalised Betfair are without a market, so we'll have to rely on the FO markets.
What are we looking for? Well a contestant that isn't a bullshitter/name-dropper, someone unlikely to rub the public up the wrong way, someone who is 'real'. Ulrika proved last year that the public like a 'real' person despite their personal history. You also have to understand who votes for these programmes - young women.
So we've unearthed two bets, both at decent prices. Firstly, BROOKE KINSELLA's story is a tragic one and the memory of her brother's murder will resonate loudly throughout her time in the CBB house. Voters will have sympathy and that should translate in her going deep into the show. She's also a 'real' person and judging by what we've seen a nice young lady to boot. In all she rates a good bet and should definitely get us a trading position at the current 12-1 best price. Eastender fans will be watchers of CBB and this should have a big impact.
The other person we think may be over-priced is HEIDI FLEISS. She has an uber-colourful past and will have some stories to tell in the CBB house - which should capture the public's imagination. Her life experiences will have made her a person who is not going into the house to play the part and the British public love a 'madam' - if you know what I mean. We think she may have the personality to make the rest look one dimensional and likely to prove one of the stronger characters in the show in the opening week. Available at 20-1 she rates a bet, with the view to being able to lay off at a later date.
Suggested Bets:
£30 win Brooke Kinsella @ 12-1 Paddy Power
£20 win Heidi Fleiss @ 20-1 Paddy Power
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